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Posted on May 11, 2018
Standing at the podium is a privilege. Truly! The people in our audience have given something of value to be there, be it their time, money, or things they said “no” to for your talk. They are hoping we will have some magical key that will improve their lives. In reality, the best we can hope for is to have some positive influence.
The dictionary defines “influence” as the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. But that definition doesn’t address HOW to be influential.
As I’ve watched speakers over the years, I’ve seen two primary approaches:
Inspiring = showing / demonstrating a better path through consistent action
Persuading = telling / explaining a better path through convincing words.
Some might say that a speaker is limited to persuasion since they only have that moment in time with the audience. I say NO! As Orrin Woodward so eloquently put it, ”Average leaders raise the bar on themselves; good leaders raise the bar for others; great leaders inspire others to raise their own bar.”
The secret to being influential with an audience is to help them discover what great looks like and inspire them to stretch.
If you want to be significant, you must have clarity
about what will make an impact for your audience.
Want to learn more ways to develop inspired content that results in more bookings and greater impact? Email us at firstname.lastname@example.org to find out about our Strategic Content Coaching sessions.