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Posted on April 27, 2018
Last month I spent 2 weeks in Xi’an China visiting my son. It turns out that food in China is NOTHING like what we order here in the US!
I couldn’t help but notice though, that there were some similarities between some lectures, and some Chinese food.
1.The picture on the menu didn’t look like what arrived.
Because neither my son nor I speak or read Chinese, we had to rely on picture menus to order. Quite often, instead of getting what we ordered (a heap of sautéed vegetables and chicken on top of rice), we would get a huge serving of rice with a small pile of onions, a couple of wilted vegetables and 3 or 4 small pieces of gristly chicken.
How often have you showed up to a lecture where the title was enticing, but the actual event was disappointing?
2. I enjoyed it in the moment but was hungry again in a couple hours.
There were some restaurants where the food was actually delicious. We ate so much we were bursting! But no matter what, I was always hungry and looking for something that would stick with me.
Have you attended a program where you laughed or cried or were captivated in some way… only to realize later that there was nothing of substance to take away?
3. Everything was kind of the same, just assembled slightly differently.
I guess my chief challenge with eating in China was the lack of variety. You could have cooked stuff on rice, cooked stuff on noodles, or dim sum. No matter how many ways the ingredients were shuffled, that was the bottom line. And for a foodie like me, I was longing for the array of options we have here in the US.
When was the last time you went to a talk and it was truly unique? Or is it so predicable that you tune out… or even worse, walk out?
At Laser Pointer, we use proven neuroscience methodology to ensure your message is the same from the title to the content, that it has meaningful substance and that it stands out from the crowd.
If you would like to get started, the single most important thing you can do is decide what you want your audience to do as a result of your talk.