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The phrase you should NEVER say

Posted on July 27, 2018

The phrase you should NEVER say

As soon as I hear someone say, “All you have to do is…” I cringe. All I know is that is going to lead me to ripping my hair out in utter frustration!

When you get a new computer and the sales person says, “All you have to do is install all your old software and you’re good to go!”

When you order a new internet router and the packaging says, “All you have to do is plug and play.”

When you go to a communication course, and the instructor says, “All you have to do is use these phrases in a high conflict situation.”

Basically, the expert is telling me how simple this is… for them. They have done it a million times and don’t even need to think about how to do each step.

As a speaker, are we oversimplifying our big idea? Or, can we be kind to our audience and break it down into steps even a novice can achieve.

The best measure of your significance
as a presenter is how well people implement
your ideas after you’ve left the room.

Want to learn more ways to develop inspired content that results in more bookings and greater impact? Email us at margy@laserpointerpresentations.com to find out about our Strategic Content Coaching sessions.