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Posted on March 2, 2018
If you read my January blogs, you will remember my Speaker StylesSM and how knowing the outcome YOU want for your talk can help you achieve significance.
This month we are shifting the focus to the audience’s goals. In crafting significant content, we must know where are audience is now (what’s their pain), and where we want them to end up (their gain). What we know is less important than what we share. Our audience is the hero in their story and we are simply here to help them succeed.