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Posted on April 13, 2018
One of the brain’s primary jobs is to conserve energy. As it scans the world, it quickly discards things that it has seen and catalogued before. The only time it “wakes up” to pay attention is when it encounters something new. And then it’s assessing whether there is danger, reward, or neither. This is the critical moment when we have a shot at the long-term memory center.
IF you want your talk to be significant in the lives of your audience, you must employ these 2 KEYS for getting our content past the short-term memory and into long-term memory:
#1: Stand out and be distinct.
But we can’t have EVERYTHING standing out, or that will become forgettable. We must choose 1 thing to drive home.
#2: Offer the brain a relief from pain or a reward.
In order for the brain expend the energy necessary to hold onto some piece of information and be prepared to retrieve it when action is necessary, there must be some relief or reward. If we don’t articulate the “Why”, we won’t help our audience affect any change.