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Posted on June 15, 2018
Do you agree or disagree with this statement? “I ultimately want my audience to do something new as a result of my lecture.”
Assuming you are the expert, you know what will happen if people adopt your idea, AND you know what will happen if they DON’T adopt your idea, right?
Well then you are a fortune teller!
However, if you aren’t able to start by describing the current conditions the audience is experiencing, you won’t be relatable. And if you only describe the perfect outcome, you won’t be trustworthy.
It’s only through describing today and the two possible tomorrows that you can move your audience into action.
Becoming significant means helping others
see down the path you’ve been down…
a “forecast” of things to come.