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How does knowing your desired outcome make you significant to your audience?

Posted on January 5, 2018

How does knowing your desired outcome make you significant to your audience?

This year I am writing about S.I.G.N.I.F.I.C.A.N.C.E.  Specifically, how can a speaker be significant.  Because isn’t that what we ultimately want?  Each month, look for my articles that will address one aspect of becoming significant.

This month, S is for Speaker StylesSM.   If you’ve never heard me talk about this, please read my prior blog on “Do you know your Speaker Style?

 

A Speaker who doesn’t
know and achieve their goal
is just an entertainer.

The idea behind our Speaker Style is that we know what our desired outcome is for our audience and we intentionally drive everything about our talk to that outcome.  Our course title, description, learning objectives, content and even design choices are made with the sole intent of achieving our desired outcome.

Audiences have choices, and if they show up for your talk, they expect to get what you promised.  They will be delighted when you inspire, or teach or show them a new tool or guide them in how to navigate a new law.  But if you don’t deliver on a promise, or even neglect to make a promise, how will your audience feel?

Become significant
by identifying your Speaker Style
and delivering on that promise.