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Does your audience know what they are supposed to do now?

Posted on July 6, 2018

Does your audience know what they are supposed to do now?

Have you ever sat through a presentation and thought, “Fascinating. But now what?” The content was great, the stories were compelling, and the argument sound, but what do I do with all of that new information?

This month’s focus on the quest to become significant is IMPLEMENTATION. Quite simply, as a speaker, it’s not enough to inform; you must also show the audience how to take action. defines Implementation as the process of putting a decision or plan into effect; execution. Other synonyms include application, use, and practice.

What exactly is the audience supposed to be putting into effect?


Seth Godin said, “A presentation that doesn’t seek to make change is a waste of time and energy.” The presentation promise is deeper than the traditional WIIFM (What’s in it for me?) statement, but instead answers one simple question: “How will your audience change as a result of hearing you speak?”

How you can make their lives easier, help them grow, or do something better, faster, or more efficient than ever before? This is the results section of the Big Idea Statement.

Give your audience clear steps to get from here to there. In fact, every point that you make in your speech should have an action the audience can take that moves them closer to the presentation promise.

Becoming significant means helping others
see down the path you’ve been down…
a “forecast” of things to come.

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