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Posted on May 10, 2017
My daughter got married last summer and when I go to her house, I watch her and her husband learning to do life together. I was startled however when I saw her cooking dinner and she was reading a recipe, literally following it step by step. I can’t even remember the last time I even opened a cookbook! Oh sure, occasionally I will glance at a new recipe in a magazine as inspiration for future use, but mostly I do things by instinct and memory.
It turns out that presentation design is a lot like a recipe. There are ingredients and there is the process to follow.
The ingredients are the visual components that form the basis of the communication. And as with any good dish, these must be in harmony with each other and with the intent of the final product.
The ingredients list:
New cooks don’t have the experience yet to know what would go well together and that is why they get the exact ingredients ready as they start to make a new dish. But as we gain more experience and understand how things taste together, we get more comfortable selecting more adventurous spices or substituting vegetables or proteins in our favorite dishes.
Here are a few things to help jump start your literacy in the ingredients for a scrumptious presentation design.
o Histograms- are perfect for making comparisons
o Lines/Timeline- anytime you want to show the evolution or growth of something overtime
o Flowcharts/Concept Maps- can help you show how something happens
Watch for my next blogs where we go into the recipe – starting with how to use images effectively.