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Posted on March 9, 2018
Many times, speakers write their talks solely focused on what they think is important. If we want to be SIGNIFICANT, we must walk a mile in our audience’s shoes. In other words, think about the experience they will be having as they reflect on our talk.
Here are 3 sample questions to help us think about our audience:
1. How will they personally benefit from adopting your idea?
2. What’s the perceived risk of taking your recommendations?
3. Why might they believe the change doesn’t make sense for them?
For a list of 19 questions to help think about our audience’s needs, email me at firstname.lastname@example.org.