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Posted on May 4, 2018
Making an impact means helping an audience improve their skills, their approach or their life. Some speakers think this means sharing EVERYTHING they know on a subject in the hopes that something will stick.
I’m going to let you in on a little secret, one of my most quoted phrases… “a confused mind always says no”. It can be like that Where’s Waldo poster where you can’t find the one face you are specifically looking for. When we get overwhelmed with too much, our minds shut down and we stop listening.
Instead, make an impact by delivering clarity. Clarity on the subject, clarity on the action and clarity on the results.
Here’s one approach that works for my clients:
STEP 1: Spend time considering, “how will my content be important in someone’s life?” and “what do I want them to do with this information?”
STEP 2: See how many subtopics you have, then create a forced-choice system to whittle it down to 3 or 4.
Ex: Your subtopics might include (a) background, (b) definitions, (c) analysis, (d) steps, (e) examples, etc. Then taking each one, decide if you would rather keep (a) or (b), (a) or (c), and so on until you see which are truly essential.
STEP 3: Create a repeatable phrase that reinforces the important message and say it at least 3 times during your talk.
If you want to be significant, you must have clarity
about what will make an impact for your audience.
Want to learn more ways to develop inspired content that results in more bookings and greater impact? Email us at firstname.lastname@example.org to find out about our Strategic Content Coaching sessions.