Sign up to receive powerful monthly tips on content development and presentation design
Posted on February 2, 2018
Dictionary.com defines significance as: importance, consequence or meaning.
So, in order for a talk to have significance, it must be rooted in some idea that has importance, consequence or meaning. This idea is what I call the “Big Idea” Statement. This statement MUST contain 3 elements that together describe the significance:
The subject is the main topic. This can be as broad or narrow as it needs to be.
The action is trickier. In some cases, it can be a broad action applied universally to smaller situations, where in other cases it must be a specific action done consistently.
The results are the main purpose of your talk for both you and the audience. If you don’t clearly articulate the positive outcome of the effort you are suggesting, no one will care. And if you don’t clearly spell out the negative results of not doing this action, most people won’t make the effort.
Your Big Idea Statement is NOT your course title, it is the underlying guide for all of your content to help you be successful.