Posted: June 21, 2017
Posted: May 31, 2017
Yes, images can supercharge your content and presentation by boosting comprehension and retention by 25-60% (over words alone). But not if you’ve chosen the wrong picture!
Posted: May 10, 2017
My daughter got married last summer and when I go to her house, I watch her and her husband learning to do life together. I was startled however when I saw her cooking dinner and she was reading a recipe, literally following it step by step. I can’t even remember the last time I even opened a cookbook! Oh sure, occasionally I will glance at a new recipe in a magazine as inspiration for future use, but mostly I do things by instinct and memory.
Posted: April 24, 2017
One of my favorite things to do as I travel the world is to look at the creative male or female restroom signs. Some of them are very memorable and make me laugh (the high heel vs men’s dress shoe, the faceless long curly hair vs the faceless short hair and goatee), but others require thoughtful consideration before I select the right door.
Posted: April 3, 2017
Which do you remember better, what you HEARD, READ or SAW?
Would you be surprised to learn that at least 75% of our learning occurs through visuals?(Allan Paivio’s Dual-Coding Theory (1971) And, that visuals increase the “stickiness” of our content by over 50%!!
Posted: March 20, 2017
From the early years of our existence, we relied on more than just words to communicate. Maybe this started because two cavemen were mad at each other and implemented the silent treatment. Or, they might have been really bad at Charades and preferred Pictionary!
Posted: March 2, 2017
Over these last two weeks, I’ve conducted two 3-day leadership and communication courses. I was extremely conscious of the fact that as soon as I walked out in front of the group, they started to form an opinion about me. I chose what I wore with care, made eye contact, and started to speak. I knew that in that moment, my opening story was important, but 93% of the communication about who I was had already been formed. The words I carefully planned to say would only amount to 7% of their opinion!
Posted: October 24, 2016
Posted: October 17, 2016
Last weekend I got a call from my colleague Jason Lawrence from Advanced Media Works to help put a presentation together for the relaunch of the Richard Nixon Presidential Museum and Library. The details were thin but the pressure was on! I was to drive up and work on site starting Monday and the presentation was on Thursday.
Posted: October 3, 2016
Last week we covered the 3 most common mistakes that speakers make that torpedo their otherwise strong presentations. This week let’s fix those mistakes and improve our presentations in a dramatic fashion.