As soon as I hear someone say, “All you have to do is…” I cringe. All I know is that is going to lead me to ripping my hair out in utter frustration!
As webinars grow in popularity, I often wonder whether there is any way to ensure the audience is even listening… are we just too distracted to pay attention?
Have you ever watched this video of the dad asking his kids to show him how to make a peanut butter and jelly sandwich? https://www.youtube.com/watch?v=cDA3_5982h8
Have you ever sat through a presentation and thought, “Fascinating. But now what?” The content was great, the stories were compelling, and the argument sound, but what do I do with all of that new information?