If you are an expert on retirement planning, and I don’t have any interest in that subject, it doesn’t matter how well you present it. I’m either not going to attend, or not going to pay attention. However, if your talk is on how to ensure I get to travel extensively after I retire, I’mRead More
Do you remember sitting in algebra class and wondering where the teacher was going with some lecture? Sometimes we get so focused on teaching that we forget to show people the bigger picture.
I frequently have clients who want to include multiple topics within their allotted time. I have struggled with this challenge myself! The key to narrowing this down is to ask yourself the magic question:
Dictionary.com defines significance as: importance, consequence or meaning. So, in order for a talk to have significance, it must be rooted in some idea that has importance, consequence or meaning. This idea is what I call the “Big Idea” Statement. This statement MUST contain 3 elements that together describe the significance: